sivasoft interview questions

sivasoft interview questions

seo-search-engine-opitmization-interview-questions

Interview Question On SEO:

1. What makes a website search engine friendly ?
A. Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user. 

2. What is a Search Engine ?
A. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

3. What is SEO
A. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

4. What do you mean by Backlink?
A. The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.

5. What are outbound Links?
A. The outbound links are a Links, from your website to another webpage or website.

6. Can you tell me something about Googlebot?
A. To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

7. Name of a few search engines.
A. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

8. Who are the Founders of Google?
A. The founders of Google are Larry Page and Sergey Brin.

9. In which year was Google founded?
A. Google was founded on 4th September, 1998.

10. What is a Domain?
A. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

11. What is World Wide Web?
A. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

12. What is Schema? 
A. The schema is a markup code which provides more useful information to users on SERP’s. This project is supported by Google, Yahoo, Bing and Yandex. This is also called as Structured Data or Rich Snippets.

13. What is the use of link building in SEO?
A. Links are one of the crucial elements of SEO. With high-quality links, we can improve the ranking of the site.

14. What is Google Sandbox?
A. Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

15. Why the Title Tag in website is valuable?
A. Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

16. What is the meaning of competitive analysis?
A. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

17. What is the latest update in SEO?
A. The latest updates in SEO are:
1. Panda
2. Penguin

18. What is domain extension?
A. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

19. What is a website?
A. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.

20. What is a Web server?
A. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

21. What is Web Hosting?
A. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

22. What is Indexing?
A. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

23. What is SERP?
A. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

24. What is organic result?
A. Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

25. What are paid results?
A. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

26. What if your website is banned by the search engines for black hat practices?
A. If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

27. Mention which is the most important area to include your keywords?
A. The most important area to include your keywords are,
1. Page title
2. Body text
3. Meta Description

28. Mention what do you understand by Frames in HTML?
A. A Frame in HTML is a technique that divides the content of a page onto several parts.  Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.

29. Mention how often should you perform a link audit?
A. A link audit may be tedious and complicated process.  If you have just started on building links you can do audit quite often.  But a complete link audit should be done approximately once a year.

30. What is “Google Suggest” or “Autocomplete”?
A. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.